FROM “GREENWASHING” TO “GREENPAINTING” AND “GREEN MAKE UP”

I'll start with a confession: I have no idea how the concept of "greenwashing" was generated, a concept that condenses the accusation made by environmentalists to companies and institutions that, through marketing and public relations campaigns, want to convince everyone that they have environmental concerns and that they act accordingly, with products and services with … Continua la lectura de FROM “GREENWASHING” TO “GREENPAINTING” AND “GREEN MAKE UP”

DEL “RENTAT VERD” AL “PINTAT VERD” O “MAQUILLATGE VERD”

Començaré amb una confessió: no tinc ni idea de com es va generar el concepte de "greenwashing", que es pot traduir per "rentat verd" o "rentat d’imatge verd", i que condensa l’acusació que es fa des d’àmbits ecologistes i ambientalistes a les empreses i institucions que, mitjançant campanyes de màrqueting i de relacions públiques, volen … Continua la lectura de DEL “RENTAT VERD” AL “PINTAT VERD” O “MAQUILLATGE VERD”

THREE YEARS OF GRETA THUNBERG

"The first time I heard about global warming, I thought it couldn't be true. Because if it were true, we wouldn't talk about anything else. When you turn on the TV, they'll talk about it. On the radio, in the newspapers, you would never read or listen about anything else. As if it were a … Continua la lectura de THREE YEARS OF GRETA THUNBERG